Impact of Facebook Ads for Sexual Health Promotion Via an Educational Web App: A Case Study
作者： Elia Gabarron , Luis Fernandez Luque , Thomas Roger Schopf , Annie Y.S. Lau , Manuel Armayones
DOI: 10.4018/IJEHMC.2017040102
关键词: Advertising 、 Social media 、 Web application 、 Reproductive health 、 Environmental health 、 Health communication 、 Analytics 、 Health promotion 、 Health education 、 Adolescent health 、 Medicine
摘要: Background: The authors present a case study of public health campaign, including social media, and aiming at maximizing the use web app on sexual health. Objective: To analyze impact Facebook fan page, advertisements, posters to maximize number visits educational app. Methods: campaign is assessed for 1 year, using data tracked through statistics Google Analytics. Results: site had 3670 10.1 visitors/day, 95%CI 8.7-11.4. During one-month Ads received 1263 42.1 37.3-46.9, multiplying by over four average visitors/day. 34.4% all participants were recruited during ads campaign. Conclusions: advertisements seem be good tool promote an targeting youth, reach huge users rapidly low cost.
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