The impacts of subliminal priming effect on normal choice and questionnaire choice

作者: Qi Dai , Lichang Yao , Yiyang Yu , Qiong Wu , Jiajia Yang

DOI: 10.1109/ICMA.2019.8816531

关键词: Subliminal primingPerceptionLevel of consciousnessCognitive psychologyStimulus (physiology)Subliminal stimuliConsciousnessPhenomenonPriming (psychology)Psychology

摘要: Priming refers to an increase in sensitivity certain target stimuli due previous exposure related stimuli. When individual is exposed a stimulus below the threshold of perception, priming effect that occurs called subliminal effect. Unlike memory directly retrieving information, this process takes place outside realm consciousness. The impact activation (below level consciousness) on humans important and interesting phenomenon because it can influence people's choices actions. Whether free choice or stimulus-driven choices, there will be some influence. Our research focus study when subject's normal questionnaire intensity has changed not how affects choice. We suggest significance interpretation mechanism human

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