Educating the Health Community: Selling Early Intervention to Primary Care Physicians

摘要: One of the toughest groups to reach with health promotion/education campaigns is primary care physicians (PCPs). Besieged by demands HMOs and skyrocketing malpractice insurance, new regulations under HIPAA, multiple for their attention, PCPs are also recipients luxuriously financed, well-researched appeals from pharmaceutical representatives offering blandishments beyond dreams public professionals. But a small group professionals in Hawai‘i took on this challenge succeeded. Why would we even try? How did succeed? We report evolution evaluation an educational outreach campaign targeting aiming increase identification infants toddlers special needs, referral those babies Early Intervention programs.