Evaluating failure in the innovation process: the micropolitics of new product development

摘要: For almost 40 years academics from a wide range of disciplinary backgrounds have sought to improve our understanding the innovation process. In this paper, we examine contribution made by those such as Kotler who attempted describe rational approach New Product Development (NPD). We argue that frameworks offer view organisational activity which substantially understates political associated with managing Most writing marketing perspective acknowledge external influences government policies and leverage ‘special interest groups’. focus on work Burns Stalker clearly recognised way in internal struggles access resources or career prospects impact innovation. To analyse role micropolitics NPD process case WEL, medium-sized manufacturing firm, managers engineers develop an important new product. conclude it is essential incorporate politics into any framework claims realistic account NPD.