Chapter 12 Sales promotion models
作者： Robert C. Blattberg , Scott A. Neslin
DOI: 10.1016/S0927-0507(05)80035-0
关键词: Management science 、 Engineering management 、 Sales promotion 、 Field (Bourdieu) 、 Engineering
摘要: Publisher Summary Modeling has a place in the understanding and planning of sales promotion, much progress been recently made. However, there are still many unanswered questions, even regarding some areas that have thoroughly researched. In addition, one should begin to see shift toward prescriptive models hopefully an increase managerial use models. The potential need is there, so technology. If it successful, this chapter, by summarizing field, helps accelerate development implementation sales-promotion
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