Design, Evaluation, and Analysis of Questionnaires for Survey Research

摘要: Preface. Introduction. PART I. THE THREE STEPS PROCEDURE TO DESIGN REQUESTS FOR AN ANSWER. 1. Concepts-by-postulation and concepts-by-intuition. 2. From social science concepts-by-intuition to assertions. 3. The formulation of requests for an answer. II. CHOICES INVOLVED IN QUESTIONNAIRE DESIGN. 4. Specific survey research features 5. Response alternatives. 6. structure open ended closed items. 7. Survey items in batteries. 8. Mode data collection other choices. III. EFFECTS OF SURVEY CHARACTERISTICS ON DATA QUALITY. 9. Criteria the quality measures. 10. estimation reliability, validity method effects. 11. split ballot MTMM designs. 12. effects measurement characteristics on questions. IV. APPLICATIONS SOCIAL SCIENCE RESEARCH. 13. prediction improvement by SQP. 14. measures concepts-by-postulation. 15. Correction error analysis. 16. Coping with cross-cultural research. References. Index.