Zur Bedeutung der Messung von Medieneffekten im Rahmen der Wirkungskontrolle von Veranstaltungen
作者： Valentin Belentschikow , Julia Köhler , Ruth Geier
DOI: 10.1007/978-3-8349-6885-2_14
关键词:
摘要: Die Ausrichtung von Sportgrosereignissen wie den Olympischen Spielen, Welt- und Europameisterschaften gewinnt fur Tourismusregionen zunehmend an Bedeutung. Neben dem Potential, die Wirtschaft Tourismus zu stimulieren, sind derartige Veranstaltungen vor allem in der Lage, ein groses Medieninteresse auf nationaler internationaler Ebene erzeugen (vgl. Matheson/Baade 2006; Getz 2008).
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