A Study of Visitors' Leisure Travel Behavior in the Northwest Territories of Canada

作者: Jeffrey LaMondia , Chandra Bhat

DOI: 10.3328/TL.2011.03.01.1-19

关键词: TourismTravel behaviorMarketingMultivariate analysisActivity participationProbit modelProbitGeographyExit survey

摘要: As long-distance leisure travel has shifted to being broader and more of an amalgam different activity types, it become critical for planners understand what combinations activities individuals will most likely participate in during a trip. Accordingly, this study models travelers' participation any combination eight trip activities. The analysis utilizes data from tourist exit survey collected the Northwest Territories Canada. A Multivariate Binary Probit model system, with correlation across every pair activities, is estimated using Composite Marginal Likelihood method. empirical results emphasize that travelers often combine specific sets together tourism travel. However, which get paired depends greatly on experience, companions, individual concerns.

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