The Future of Sales Training : Challenges and Related Research Questions

作者: Felicia G. Lassk , Thomas N. Ingram , Florian Kraus , Rita Di Mascio

DOI: 10.2753/PSS0885-3134320112

关键词: Public relationsMarketingCultural diversityTraining (civil)Related researchService (economics)Social mediaResearch questionsBusinessAccountabilityMulticulturalism

摘要: … four key challenges and related research questions that will be critical to the future success of … The four challenges are the changing roles of salespeople, the intensified emphasis on …

参考文章(78)
Mark P. Leach, Earl D. Honeycutt, Ashraf M. Attia, A Three-Stage Model for Assessing and Improving Sales Force Training and Development Journal of Personal Selling and Sales Management. ,vol. 25, pp. 253- 268 ,(2013) , 10.1080/08853134.2005.10749062
Steven D. Maurer, Kiran Karande, Earl D. Honeycutt, Ashraf Attia, An Utility Based Framework for Evaluating the Financial Impact of Sales Force Training Programs Journal of Personal Selling and Sales Management. ,vol. 21, pp. 229- 238 ,(2013) , 10.1080/08853134.2001.10754274
Mark P. Leach, Wesley J. Johnston, Annie H. Liu, The Role of Self-Regulation Training in Developing the Motivation Management Capabilities of Salespeople Journal of Personal Selling and Sales Management. ,(2013)
Sarah Boehle, Global Sales Training's Balancing Act. Training. ,vol. 47, pp. 29- 31 ,(2010)
Lisa Napolitano, Customer-Supplier Partnering: A Strategy Whose Time Has Come Journal of Personal Selling and Sales Management. ,(2013)
Antonis. C. Simintiras, John B. Ford, Earl D. Honeycutt, Sales Management: A Global Perspective ,(2003)
Charles H. Schwepker, Customer-Oriented Selling: A Review, Extension, and Directions for Future Research Journal of Personal Selling and Sales Management. ,vol. 23, pp. 151- 171 ,(2013) , 10.1080/08853134.2003.10748995
Antonis C. Simintiras, Andrew H. Thomas, Cross‐cultural sales negotiations International Marketing Review. ,vol. 15, pp. 10- 28 ,(1998) , 10.1108/EUM0000000004481
Robert C. Erffmeyer, Joseph F. Hair, K. Randall Russ, Needs Assessment and Evaluation in Sales-Training Programs Journal of Personal Selling and Sales Management. ,vol. 11, pp. 17- 30 ,(2013) , 10.1080/08853134.1991.10753856