作者: Felicia G. Lassk , Thomas N. Ingram , Florian Kraus , Rita Di Mascio
DOI: 10.2753/PSS0885-3134320112
关键词: Public relations 、 Marketing 、 Cultural diversity 、 Training (civil) 、 Related research 、 Service (economics) 、 Social media 、 Research questions 、 Business 、 Accountability 、 Multiculturalism
摘要: … four key challenges and related research questions that will be critical to the future success of … The four challenges are the changing roles of salespeople, the intensified emphasis on …