The fortune at the bottom of the pyramid : eradicating poverty through profits

摘要: What, if anything, can capitalism do for the poorest people in world? Or, are poor by definition to be excluded from ambit of free enterprise system? Can there such a thing as ‘inclusive capitalism?’ It is an attempt answer questions these that C K Prahalad began wonder were other solutions (than those had already been attempted both governmental and non-governmental bodies) persistence poverty modern world. When work on this problem 1996, it appeared was here stay could, at best, alleviated aid agencies. These interventions, however, ran risk depriving very their dignity since they often no more than subtle forms alms giving. The only real, sustainable, long-term solution seemed ‘the idea large-scale entrepreneurship,’ but easier said done. Stuart Hart pitch consumers who lived bottom economic pyramid should treated ‘individuals’ could brought into picture ‘co-creators’ solve own problems, with disbelief academic community. traditional will always ‘wards state’ hard shake-off. embryonic form book working paper 1997. Though did not immediately find publisher, managed influence managers several multinational firms least set up venture fund explore opportunities (BOP). later collaborated Allen Hammond take further. So, time ideas published influential journals 2002, made mark. discussion moved whether, fact, market how get there. This human record journey Prahalad, his colleagues, students, fellow workers University Michigan elsewhere, but, importantly, whose stories represent case material included Parts II III exemplary volume. Not does begin theoretical framework, also develops Venkat Ramaswamy co-created book, Future Competition (HBS B O R E V I W S