Developing an integrated model for the selection of strategic alliance partners in the airline industry

摘要: This study proposes a hybrid model to help airlines select suitable partners for strategic alliances. The addresses the interdependency and feedback effects between criteria alternatives by using Decision-Making Trial Evaluation Laboratory (DEMATEL) Analytic Network Process (ANP). Decision-makers may hold diverse opinions preferences due incomplete information, differences in knowledge or simply inherent conflicts various departments. can make it difficult judge importance of selection criteria. To remedy problem we further apply Fuzzy Preference Programming (FPP) integrate different expert opinions. proposed practitioners improve their decision making process, especially when are numerous inter-related. method is demonstrated data from Taiwanese airline. Specific companies easily extend this generic address individual needs.