The opinions and experiences of family physicians regarding direct-to-consumer advertising

摘要: Background The use of direct-to-consumer advertising (DTCA) by pharmaceutical companies is increasing. Our study examines the opinions and experiences family physicians concerning DTCA. Methods A survey instrument designed to elicit opinions, experiences, perceptions about DTCA was sent a 2% (N = 880) systematic sampling active physician members American Academy Family Physicians. Descriptive statistics were used analyze responses with t tests chi 2 for independence examine subgroup response differences. Results Four hundred fifty-four (52%) responded survey. Most (95%) had encountered personally, been approached an average 7 patients over previous 6 months requests specific prescription drugs. Prescription antihistamines antihypertensive drugs most commonly requested. Overall, 80% respondents believed that print not good idea, while 84% expressed negative feelings television radio advertising. Both groups cited "misleading biased view" "increased costs" as common disadvantages. Some reported benefits included "better informed patients" "promoting physician-patient communication." Conclusions group in both electronic media. Studies directly examining patient perspectives, well cost benefits, are necessary test validity physicians'