Reliability of Nominal Data Based on Qualitative Judgments
作者： William D. Perreault , Laurence E. Leigh
DOI: 10.2307/3172601
关键词: Inter-rater reliability 、 Quality (business) 、 Consumer research 、 Reliability engineering 、 Computer science 、 Reliability (statistics) 、 Contrast (statistics)
摘要: Most research related to the reliability and validity of marketing measures has focused on multi-item quantitative scales. In contrast, little attention been given quality nominal sca...
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