Communicating philanthropic CSR versus ethical and legal CSR to employees: empirical evidence in Turkey

摘要: Purpose: This study investigates the mechanism through which banks employ corporate social responsibility (CSR) commitment to engage in employees. The values of different types CSR engagement (i.e. philanthropic vs ethical and legal CSR) are distinguished their influences on employee identification analyzed. moderation effect communication media is examined this context. Design/methodology/approach: A sample 254 respondents was collected surveying employees one largest Turkey. Findings: Findings suggest that perceived more importantly than by banking industry. In addition, level transparency frequency moderates types–employee relationship distinctively. Practical implications: Special attention should be paid conditions under takes place effectively, as skeptics toward certain initiatives may occur along with disclosure information about them. Social If organizations use a way would bring interests light, it likely will become meaningful have greater societal impact. Originality/value: contributes literature identifying value initiative confirming importance transparent proactive sector.