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Diretrizes para o Gerenciamento da Marca Grêmio FBPA
作者: Lenora Barcellos Corrêa
DOI:
关键词:
Engineering
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参考文章
(11)
1.
António Carlos Gil,
Métodos e técnicas de pesquisa social
6. ed. Ediitora Atlas S.A..
pp. 200- 200 ,(2008)
2.
Matt Haig,
Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time
,(2003)
3.
Jean-Noël Kapferer,
The new strategic brand management : creating and sustaining brand equity long term
Published in <b>2008</b> in London by Kogan Page.
,(2004)
4.
Kevin Lane Keller,
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
,(1997)
5.
Brad D. Carlson, D. Todd Donavan, Kevin J. Cumiskey,
Consumer‐brand relationships in sport: brand personality and identification
International Journal of Retail & Distribution Management.
,vol. 37, pp. 370- 384 ,(2009) ,
10.1108/09590550910948592
6.
Aaron Smith, Brian Graetz, Hans Westerbeek,
Sport sponsorship, team support and purchase intentions
Journal of Marketing Communications.
,vol. 14, pp. 387- 404 ,(2008) ,
10.1080/13527260701852557
7.
Julio Cesar de Santana Gonçalves, Cristina Amélia Carvalho,
A mercantilização do futebol brasileiro: instrumentos, avanços e resistências
Cadernos Ebape.br.
,vol. 4, pp. 1- 27 ,(2006) ,
10.1590/S1679-39512006000200003
8.
Miguel Blanco Callejo, Francisco Javier Forcadell,
Real Madrid football club: A new model of business organization for sports clubs in Spain
Global Business and Organizational Excellence.
,vol. 26, pp. 51- 64 ,(2006) ,
10.1002/JOE.20121
9.
C. Merle Crawford,
A new positioning topology
Journal of Product Innovation Management.
,vol. 2, pp. 243- 253 ,(1985) ,
10.1016/0737-6782(85)90024-4
10.
M. P. Leoncini, M. T. Silva,
A gestão estratégica de clubes de futebol vista através do caso Manchester United
XX Encontro Nacional de Engenharia de Produção - ENEGEP.
,(2000)
来源期刊
2009 年,
Volume: , Issue: ,
Page:
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