The Evolution of Retailing A Meta Review of the Literature

作者: Ellen McArthur , Scott Weaven , Rajiv Dant

DOI: 10.1177/0276146715602529

关键词: Social scienceMarketing theoryAppealMeta reviewSociologyMacromarketingSystems theory

摘要: The evolution of retailing has interested academics across a range disciplines including economics, history, geography, and marketing. Due to its interdisciplinary appeal, the corpus knowledg...

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