Cognitive Dissonance Creation by Cultural and Psychological Factors and Its Effects on Consumer Decision Making Process

摘要: Customer Satisfaction has always been a matter of great attention for researchers and organizations. Different researches have conducted at different levels to understand the importance customer satisfaction relate it with other theories improve performance company or product. This paper emphasizes on affect behavioral, social structural factors human decision making while purchasing The cognitive dissonance created during process will be linked these social, behavioral in order see its relationship initially propensity trust brand eventually. provides an integrated theoretical framework pre-purchase by formulated model. implementation beneficial ongoing research scenario stronger between dissonance, consumer purchase behavior ability create trust. Keywords: Satisfaction, Pre-Purchase Dissonance, Purchase Behavior, Brand Trust