Do We Need to Go Cellular? Assessing Political Media Consumption Using a Single-Frame Landline/Cellular Survey Design
作者： Megan R. Hill , John M. Tchernev , R. Lance Holbert
DOI: 10.1080/15205436.2011.642926
关键词: Advertising 、 Media consumption 、 Geography 、 Single frame 、 Politics 、 Landline 、 Phone 、 Survey research 、 Variety (cybernetics) 、 Media use 、 Social psychology
摘要: Much research has been published on cellular phone only households and the challenges posed by phones to traditional survey methodologies that attempt generate representative samples using landline telecommunications. This study reports analyses comparing two separate strata (N landline = 152, N cellular = 153) collected simultaneously nested within a single-frame of state in American Midwest for differences demographics, political orientations, individual differences, variety media consumption variables. Focus is also given among audience variables predict various forms use across strata.
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