Postmodern tourism
作者： Michael Pretes
DOI: 10.1016/0160-7383(94)00026-O
关键词: Critical theory 、 Commodification 、 Tourism 、 Marketing 、 Economy 、 Sociology 、 Destinations 、 Postmodernism
摘要: Abstract In the 1980s, Finnish tourist authorities launched a new tourism strategy for province of Lapland. It was designated “Santa Claus Land” and marketing plans attractions were developed around this theme. The centerpiece Santa Village in city Rovaniemi. This study examines development industry Lapland, applies critical theory to develop an understanding why tourists visit such attractions. is argued that acts as marker intangible attraction Christmas, has become increasingly commodified, allowing consume concepts Christmas.
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