作者: Hung-Che Wu , Chi-Han Ai , Ching-Chan Cheng
DOI: 10.1016/J.JRETCONSER.2019.07.003
关键词: Retail industry 、 Purchasing 、 Experiential learning 、 Retail management 、 Perception 、 Experiential quality 、 Marketing 、 Order (business) 、 Psychology
摘要: The objective of this study is to examine the experiential quality of consumers to better understand the relationship impact on their perceived experiential psychological states and …