Marketing Research Efforts to Achieve Total Quality Management: Some Empirical Results

作者: William D. Danko

DOI: 10.1007/978-3-642-57842-7_12

关键词: MarketingBusinessTotal quality managementMarketing managementMarketing researchMarketing strategy

摘要: Total Quality Management beinhaltet traditionell den Versuch, beste-hende Diskrepanzen zwischen der Beurteilung von Produkten und Dienstleistungen durch das Unternehmen einerseits sowie die Konsumenten andererseits inkrementale Verbesserungen zu reduzieren. Dies kann jedoch unzureichend sein birgt zudem Risiken. Soll ein florieren, mussen neue Produkte entwickelt werden, Bedurfnisse befriedigen.

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