The Influence of New Media on Customers Buying Behaviour in the Wine Sector: Empirical Models and Simulation of Information Diffusion Among Potential Customers

作者: Marco Remondino

DOI: 10.5013/IJSSST.A.18.01.14

关键词: Empirical modellingWineIndustrial organizationBusinessDiffusion (business)New media

摘要:

参考文章(11)
Roberta Capitello, Lara Agnoli, Diego Begalli, Stefano Codurri, Social media strategies and corporate brand visibility in the wine industry: Lessons from an Italian case study Euromed Journal of Business. ,vol. 9, pp. 129- 148 ,(2014) , 10.1108/EMJB-10-2013-0046
Gergely Szolnoki, Dimitri Taits, Moritz Nagel, Alessio Fortunato, Using social media in the wine business International Journal of Wine Business Research. ,vol. 26, pp. 80- 96 ,(2014) , 10.1108/IJWBR-09-2013-0031
Caroline Keown, Mura Casey, Purchasing behaviour in the Northern Ireland wine market British Food Journal. ,vol. 97, pp. 17- 20 ,(1995) , 10.1108/00070709510077935
John Hall, None, An Empirical Confirmation of Segments in the Australian Wine Market International Journal of Wine Marketing. ,vol. 11, pp. 19- 35 ,(1999) , 10.1108/EB008688
Per V. Jenster, Lars Jenster, The European Wine Industry International Journal of Wine Marketing. ,vol. 5, pp. 30- 73 ,(1993) , 10.1108/EB008610
Adam J Mills, Leyland Pitt, Setayesh Sattari, None, Reading between the vines: analyzing the readability of consumer brand wine web sites International Journal of Wine Business Research. ,vol. 24, pp. 169- 182 ,(2012) , 10.1108/17511061211259170
Sylvain Senecal, Jacques Nantel, The influence of online product recommendations on consumers' online choices Journal of Retailing. ,vol. 80, pp. 159- 169 ,(2004) , 10.1016/J.JRETAI.2004.04.001
Dimitra Dodou, Joost C. F. de Winter, Five-Point Likert Items: t test versus Mann-Whitney-Wilcoxon Practical Assessment, Research and Evaluation. ,vol. 15, pp. 1- 12 ,(2010)
Heikki Karjaluoto, Jari Karvonen, Manne Kesti, Timo Koivumäki, Marjukka Manninen, Jukka Pakola, Annu Ristola, Jari Salo, Factors Affecting Consumer Choice of Mobile Phones: Two Studies from Finland Journal of Euromarketing. ,vol. 14, pp. 59- 82 ,(2005) , 10.1300/J037V14N03_04