作者: Faheem Gul Gilal , Rukhsana Gul Gilal , Naeem Gul Gilal , Justin Paul
DOI: 10.1016/J.EMJ.2021.02.001
关键词: Marketing science 、 Management science 、 Consumer behaviour 、 Sociology 、 Extant taxon 、 Set (psychology) 、 Field (Bourdieu) 、 Feature integration theory
摘要: Researchers have repeatedly applied the same models/theories to predict consumer behaviour, whereas theories that have been extensively used to promote motivation are …