The role of organismic integration theory in marketing science: A systematic review and research agenda

作者: Faheem Gul Gilal , Rukhsana Gul Gilal , Naeem Gul Gilal , Justin Paul

DOI: 10.1016/J.EMJ.2021.02.001

关键词: Marketing scienceManagement scienceConsumer behaviourSociologyExtant taxonSet (psychology)Field (Bourdieu)Feature integration theory

摘要: Researchers have repeatedly applied the same models/theories to predict consumer behaviour, whereas theories that have been extensively used to promote motivation are …

参考文章(135)
Yuxiang Chris Zhao, Qinghua Zhu, Effects of extrinsic and intrinsic motivation on participation in crowdsourcing contest Online Information Review. ,vol. 38, pp. 896- 917 ,(2014) , 10.1108/OIR-08-2014-0188
Jillian C. Sweeney, Dave Webb, Tim Mazzarol, Geoffrey N. Soutar, Self‐Determination Theory and Word of Mouth about Energy‐Saving Behaviors: An Online Experiment Psychology & Marketing. ,vol. 31, pp. 698- 716 ,(2014) , 10.1002/MAR.20729
Mortimer H. Appley, Charles Norval Cofer, Motivation: Theory and research. John Wiley. ,(1964)
Minas N. Kastanakis, George Balabanis, Explaining variation in conspicuous luxury consumption: An individual differences' perspective Journal of Business Research. ,vol. 67, pp. 2147- 2154 ,(2014) , 10.1016/J.JBUSRES.2014.04.024
Wan-Hsiu Sunny Tsai, Linjuan Rita Men, Motivations and Antecedents of Consumer Engagement With Brand Pages on Social Networking Sites Journal of Interactive Advertising. ,vol. 13, pp. 76- 87 ,(2013) , 10.1080/15252019.2013.826549
Frédéric Guay, Julien Chanal, Catherine F. Ratelle, Herbert W. Marsh, Simon Larose, Michel Boivin, Intrinsic, identified, and controlled types of motivation for school subjects in young elementary school children British Journal of Educational Psychology. ,vol. 80, pp. 711- 735 ,(2010) , 10.1348/000709910X499084
Frank Q. Fu, Michael T. Elliott, The Moderating Effect of Perceived Product Innovativeness and Product Knowledge on New Product Adoption: An Integrated Model The Journal of Marketing Theory and Practice. ,vol. 21, pp. 257- 272 ,(2013) , 10.2753/MTP1069-6679210302