ON THE PREVALENCE AND IMPACT OF VAGUE QUANTIFIERS IN THE ADVERTISING OF CAUSE-RELATED MARKETING (CRM)
作者： John W. Pracejus , G. Douglas Olsen , Norman R. Brown
DOI: 10.1080/00913367.2003.10639146
关键词: Frequency 、 The Internet 、 Economics 、 Advertising 、 Donation 、 Marketing 、 Consumer confusion
摘要: … vague quantifiers currently have no known legal meaning, for … of mapping a completely different set of vague quantifiers (… ad copy wording can lead to different donation estimates. …
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