Corporate self‐presentation on the WWW
作者： Irene Pollach
DOI: 10.1108/13563280510630098
关键词: Sociology 、 Web standards 、 Presentation 、 Usability 、 Content analysis 、 The Internet 、 World Wide Web 、 Interactivity 、 Discourse analysis 、 Credibility 、 Public relations
摘要: … Persuasion theory has implications for corporate image … , ie text, images and links, were included in the corpus, while … The files of the pages were saved together with all images …
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researchgate.net 参考文章(50)
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