Icon, iconography, iconology

摘要: Purpose – This paper aims to explore the entangling of economic, social and cultural values which circulate in visual branding, reflect business practice add intangibles organisations.Design/methodology/approach The study is placed context difficulties shortcomings accounting for brands. A conceptual framework constructed, based critical theory from arts disciplines, notably thought Barthes, Panofsky Peirce. icon a primary denotation or representation. Iconography secondary level coded meaning. Iconology an interpretation that calls on unconscious. Intermingling logos considered. are used compare financial statements Bradford & Bingley Bank with its branding.Findings almost silent regarding brands, line regulation. In response greater competition accompanied deregulation globalisation, Ban...