Service Quality Dimensions in Pay TV Industry: A Preliminary Study
作者： Norazryana Mat Dawi , Ahmad Jusoh , Khalil Md Nor , Muhammad Imran Qureshi
DOI:
关键词: Service level objective 、 Advertising 、 Service (business) 、 Business 、 Context (language use) 、 Revenue 、 Service quality 、 Marketing 、 Value (economics) 、 Service level requirement 、 Quality (business)
摘要: Pay TV industry has been experiencing a considerably high growth rate in terms of revenues and subscribers technological advancement pay services inflicts the demands for higher service quality competitiveness business success. The increasing demand offerings led operators to become competitive. However, limited literature on instruments measure context is available. A thorough review exposed negligible efforts develop instrument setting. Thus, through an extensive past literature, present study develops explore dimensions current identified seven These are tangibles, reliability, content quality, customer service, price, convenience interactivity. Furthermore, reliability these was tested pilot survey from 34 respondents. Results revels value Cronbach’s alpha all were than 0.60, this indicates that reliable.
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