Customer Preferences for Financial Services: An Analysis
作者： William L. Boyd
DOI: 10.1108/02652329410049562
关键词:
摘要: … that banks and other financial institutions determine the factors … criteria used to choose a financial institution. The results provide … Table I reflects the preferences in descending order of …
emeraldinsight.com参考文章(1)
W. Thomas Anderson, Eli P. Cox III, David G. Fulcher, Bank Selection Decisions and Market Segmentation Journal of Marketing. ,vol. 40, pp. 40- ,(1976) , 10.2307/1250674