作者: Ralf Müller
DOI: 10.1016/S0263-7863(02)00053-4
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摘要: The impact of relational norms, organization structure and project risk on manager's choices in communications media, frequency contents Information Technology (IT) business to markets were examined. quantitative study used marketing theories, like Transaction Cost Economics Media Richness Theory a worldwide survey. Results showed the importance norms for stabilization practices. Higher increases preference face-to-face meetings, while it decreases written reports. Organization has no preferences. improves understanding external projects, which is major determinant success.