Big Data and Consumer Participation in Privacy Contracts: Deciding who Decides on Privacy

摘要: Big data puts protection to the test. Consumers granting permission process their personal are increasingly opening up lives, thanks “datafication” of everyday life, indefinite retention and increasing sophistication algorithms for analysis. The privacy implications big call serious consideration consumers’ opportunities participate in decision-making processes about contracts. If these insufficient, resulting rules may represent special interests rather than needs. This undermine legitimacy applications. article argues that providing sufficient consumer participation matters requires choosing best available decision making mechanism. Is a negotiate his own terms market, will lawmakers step on behalf, or is he seek through courts? Furthermore this matter national law European law? These choices affect achieving different policy goals associated with possible benefits “big revolution”.