Understanding programmatic TV advertising
作者： Edward C. Malthouse , Ewa Maslowska , Judy U. Franks
DOI: 10.1080/02650487.2018.1461733
关键词:
摘要: … landscape and the potential application of programmatic advertising to TV, we must first identify the various stakeholders involved (Figure 2). In the linear broadcast era the stakeholders …
sci-hub.se 参考文章(37)
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