A Identidade da Marca Versus Imagem - Caso Futebol Clube do Porto.
作者： Hélder Ferreira da Silva Ramos , None
DOI:
关键词:
摘要:
up.pt参考文章(159)
Alain Decrop, Olivier Cabossart, Christian Derbaix, Colors and Scarves: The Symbolic Consumption of Material Possessions by Soccer Fans Advances in Consumer Research. ,vol. 29, pp. 511- 518 ,(2002)
Christian Grönroos, Service Management and Marketing: Customer Management in Service Competition ,(2007)
Miguel Jorge da Cruz Lage, A dimensão tribal do consumo de produtos relacionados com Clubes de Futebol Instituto Superior de Economia e Gestão. ,(2009)
Geok Theng Lau, Sook Han Lee, Consumers' Trust in a Brand and the Link to Brand Loyalty Journal of Market-focused Management. ,vol. 4, pp. 341- 370 ,(1999) , 10.1023/A:1009886520142
G. Russell Merz, Sam Fullerton, The four domains of sports marketing: A conceptual framework Sport marketing quarterly. ,vol. 17, pp. 90- 108 ,(2008)
John S. Hill, John Vincent, Globalisation and sports branding: the case of Manchester United International Journal of Sports Marketing & Sponsorship. ,vol. 7, pp. 61- 78 ,(2006) , 10.1108/IJSMS-07-03-2006-B008
Elias L. Khalil, Symbolic Products: Prestige, Pride and Identity Goods Theory and Decision. ,vol. 49, pp. 53- 77 ,(2000) , 10.1023/A:1005223607947
Victor Manuel Domingos Tavares Tavares, Gestão da marca no contexto da PME : Uma Conceptualização das diferenças suportada em estudos de caso do sector do calçado português Universidade do Porto. Reitoria. ,(2004)
Larry Yu, The Global-Brand Advantage MIT Sloan Management Review. ,vol. 44, pp. 13- ,(2003)
J. A. Schofield, Performance and attendance at professional team sports. Journal of sport behavior. ,vol. 6, pp. 196- 206 ,(1983)