From displaying to becoming national heritage: the case of thePousadas de Portugal

摘要: Nationalism and tourism have long mobilised heritage in the making marketing of identities. This article examines social production Pousadas de Portugal – a state-owned chain tourist accommodations operating since 1942 that embodies an idea national identity shedding light on official intellectual reconfigurations narratives about nation's past its culture. It argues that, from displaying heritage, become themselves through process renationalisation grounded long-standing meanings representations.