Immaculate Consumption: A Critique of the "Shop till you drop" School of Human Behavior

摘要: Consumer behavior and choice models have assumed a major role in historical archaeology. Recent interest consumption is an honest attempt to move beyond emphasis on production. clear material referents, making them useful These models, however, separate production from consumption, privilege the autonomous individual as preferred unit of analysis. They also reinforce validate ideologies that obscure inequalities power relations modern society. For us important issue how people reproduce themselves social beings. Focusing reproduction integrates both consumption.