Pop culture, destination images, and visit intentions: Theory and research on travel motivations of Chinese and Russian tourists
作者： Haesung Whang , Sunghwa Yong , Eunju Ko
DOI: 10.1016/J.JBUSRES.2015.06.020
关键词:
摘要: Abstract A worldwide phenomenon is occurring whereby tourists visit specific locations due to the content of pop culture. This study applies concept culture involvement tourism discourse. The classifies on an enduring level and a situational regarding its influence formation destination image intention. Finally, analyzes difference within structural models between China Russia. results indicate that have different effects model. Results also show path depending nationalities.
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