摘要: Abstract Contrary to the writings of academicians and journalists, college students from most sections country perceive Middle West have its core in Nebraska Kansas. In a 1980 survey, Indiana, Michigan, Ohio seldom were seen as part region except by their own residents. Business organization names using term also are at greatest relative frequency plains states, matching collegiate perceptions. Regional images provide an explanation for cognitive map patterns. Americans view overwhelmingly rural, small town terms. Even residents industrialized states Old Northwest hold this view. Pastoralism apparently has been so much regional national identity that people find idea difficult abandon. Rather than changing image fit urban-industrial reality, public shifted westward Great Plains where rural society is more dominant.