Policy and Marketing Strategies for Digital Media

摘要: Introduction: Policy and Marketing Strategies for Digital New Media Yu-li Liu Robert G. Picard Part I: Policies Issues 1. Television Switchover in Europe Petros Iosifidis 2. Policy: "Television on the Internet: Challenges Audiovisual a Converging Environment" Peggy Valcke Jef Ausloos 3. Making TV accessible 21st century Peter Looms 4. Next Generation Migration From Channels to Platforms Frieden 5. The Redistribution of Voice Amit Schejter Noam Tirosh II: Country Case Studies 6. Implications from Changing Market Environment including Convergence between Telecommunication Services Broadcasting Yasu Taniwaki 7. Reconsider Regulatory Framework Taiwan: Using Emerged as Examples 8. Japan's Legislative Telecommunications: Evolution Toward Communications Yoko Nishioka Minoru Sugaya 9. Inverse Intranet: Exceptionalism China Miklos Sukosd 10. Impact Regulation Korea: Major Euisun Yoo Hyangsun Lee 11. Fine-Tuning Competition: Singapore's Cross-Carriage Rule Ending Content Exclusivity Mable Tan Peng Hwa Ang III: 12. Roots Strategy 13. Media, Electronic Commerce Business Model Innovation Richard Gershon 14. Cross Bernd W. Wirtz, Philipp Nitzsche, Linda Mory 15. with Networked Consumers Negotiated Relationships Edward Malthouse Don Schultz 16: Self-Branding Social Presence Pennington IV: 17. Technology Competition U.S. Television: Online vs. Offline David Waterman Ryland Sherman 18. Multi-Screen Services: User-Centric Dong-Hee Shin