You have been framed! How antecedents of information need mediate the effects of risk communication messages.

摘要: This study investigates the processes that mediate effects of framing flood risks on people's information needs. Insight into risk frames is important for developing balanced communication explains both and benefits living near water. The research was inspired by seeking processing model related models. In a web-based survey, respondents (n = 1,457) were randomly assigned to one three or control frame (experimental conditions). Each identically explained additionally refined message emphasizing climate change, quality management, amenities We tested extent which perceptions, trust, affective responses need. As expected, average resulted in higher need than frame. Attempts lower fear appeal stressing safety instead change marginally successful, phenomenon known as “negativity bias.” Framing mediated negative attributes (risk perception affect) but not positive (trust affect). finding calls theoretical refinement. Practically, messages will be more effective when they stimulate perceptions evoke affect. However, arousal may have unwanted side effects. For instance, could lead levels trust management among citizens. Regular monitoring citizens’ attitudes prevent extreme distrust cynicism.