RELATIONSHIP BETWEEN BIOSECURITY PRINCIPLES AND CONSUMER ATTITUDES

摘要: Indigenous chicken abound in Kenya and are produced under minimal/very low levels of biosecurity principles resulting productivity. Consumers however exhibit high preferences indigenous products. The aim this research was to establish the relationship intentions consume Kisumu City, Kenya. subaim test significance relationship, if any. Using a descriptive design, questionnaire administered on 281 respondents (females=48%) City (78% response rate), established through Spearman rank correlation. Observed insignificant correlations for management flock = .064 (p=.296); control ofincoming animals .080 (p=.185); other =.094 (p=120). Only in- out-going materia l=.127 (p=.035) had significant correlation with intention consume. Concluded there is no between chicken. Thus, puzzle linking still exists given evidence. role government providing information cannot be gainsaid as it creates impetus demand quality Market mechanisms fully reveal underlying relationships Hence need further wider area utilizing non-market methods like contingent valuation and/or choice experiments unlock these relationships.