Antecedents and consequences of innate willingness to pay for innovations: Understanding motivations and consumer preferences of prospective early adopters
作者： Björn Frank , Takao Enkawa , Shane J. Schvaneveldt , Boris Herbas Torrico
DOI: 10.1016/J.TECHFORE.2015.06.029
关键词:
摘要: … situation of your household to change over the next 12 months?” To assess personal values, the questionnaire contains 5-point scales where respondents choose their relative position …
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