Kun brändistä tulee media : miksi brändijournalismia kulutetaan ja kuinka sen sisällöt koetaan?
作者： Annamari Säteri
DOI:
关键词:
摘要:
参考文章(174)
R. Wayne Boss, Mark L. McConkie, Using Stories as an Aid to Consultation Public Administration Quarterly. ,vol. 17, pp. 377- ,(1994)
James W. Tankard, Pamela J. Shoemaker, Dominic L. Lasorsa, How to Build Social Science Theories ,(2003)
David G. Morley, Television, Audiences and Cultural Studies ,(1992)
Daniel Chandler, Rod Munday, A Dictionary of Media and Communication ,(2011)
Adrian Thornhill, Mark N. K Saunders, Philip Lewis, Research Methods for Business Students ,(1999)
Jean Hartley, Case study research Sage Publications Ltd. ,(2004)
Robert K. Yin, Case Study Research: Design and Methods ,(1984)
Ivy LB Liu, Christy MK Cheung, Matthew KO Lee, None, Understanding Twitter Usage: What Drive People Continue to Tweet pacific asia conference on information systems. ,vol. 92, pp. 928- 939 ,(2010)
Felix B Tan, Luiz Mendes-Filho, User-Generated Content and Consumer Empowerment in the Travel Industry: a Uses & gratifications and Dual-Process Conceptualization. pacific asia conference on information systems. pp. 28- ,(2009)
Kar Yan Tam, Shuk Ying Ho, Understanding the impact of web personalization on user information processing and decision outcomes Management Information Systems Quarterly. ,vol. 30, pp. 865- 890 ,(2006) , 10.5555/2017317.2017322