A Fuzzy Pricing Model for Mobile Advertisements by Using Spherical Fuzzy AHP Scoring
作者： Basar Oztaysi , Sezi Cevik Onar , Cengiz Kahraman
DOI: 10.1007/978-3-030-51156-2_18
关键词:
摘要: Beacon technology enables applications that provide location-based services such as notifications, tracking, and navigation via smart mobile devices. One of the most commonly adopted business models based on beacon is advertisements. In this model, target customers are defined, appropriate advertisement sent to customer his/her location. While conversion rates model high, there a need for dynamic pricing calculates value an advertiser in given study, we propose price by using Spherical Fuzzy AHP Scoring method.
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