Consumers' willingness to pay for conventional, organic and functional yogurt: evidence from experimental auctions
作者： Riccardo Vecchio , Ellen J. Van Loo , Azzurra Annunziata
DOI: 10.1111/IJCS.12264
关键词:
摘要: … Therefore, we conclude that health claims affect the WTP for functional yogurt more than process claims for organic yogurt. This result confirms that health claims can positively influence …
core.ac.uk
sci-hub.se 参考文章(66)
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