Method and device for surveying television or radio audience rating

摘要: The embodiment of the invention provides a method for surveying television or radio audience rating, which comprises steps of: acquiring and storing digital coded information programs by software device on personal terminal; collecting stored at regular time through device; uploading statistical result corresponding sample user identification to data statistics server carry out rating. In invention, survey cost is reduced installing rating terminal. addition, due popularization terminal, quantity problem users solved, collection becomes wider diversified, has higher truth accuracy.