Montana’s MOST of Us Don’t Drink and Drive Campaign: A Social Norms Strategy to Reduce Impaired Driving Among 21-34-Year-Olds

摘要: This report presents the results of a demonstration project to test efficacy high-intensity social norms media intervention reduce prevalence driving after drinking among 21 34-year-olds living in western Montana. A baseline survey was conducted collect self-reported data on target population’s behavior with respect impaired driving, as well their perceptions peers. Normative messages and were developed from these data. Each gathered information respondents’ exposure campaign message, reported behaviors regarding drinking. The successfully reduced misperceptions frequency change associated behavior. In area there 13.7-percent relative decrease percentage that 15-percent increase always using non-drinking designated drivers. paid can be successful statewide scale, across wide variety measures including perceptions, behaviors, attitudes, support for policy. However, additional research is warranted corroberate changes blood alcohol concentration (BAC) arrested drivers or numbers alcohol-related fatalities.