作者: Markus Giesler , Mali Pohlmann
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摘要: This research seeks to inform our understanding of the consumption meanings and communal activities surrounding file-sharing systems. In present netnographic analysis Napster meanings, we develop a theoretical framework that conceptualizes systems as gifting communities. Within this discuss structure, describing mode exchange ways in which it constructs community. We then employ four predominant metaphors conceptualize motivation realization, purification, participation renovation. netnography is based on cyber-interviews, emails, homepages entries message boards.