Getting to Know Them: The Effect of Customer Experience in a Business-to-Business Market
作者： Suzan Burton , John Roberts , Simon Sheather
DOI: 10.1007/978-3-319-17356-6_66
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摘要: In business to markets users are typically very experienced with the product or service. This study examines effect of different levels experience on satisfaction judgements, and subsequent word mouth intention in a market. It finds that customer has an additive disconfirmation expectations. At any level expectations, more customers were satisfied. also interaction between predicting mouth. lower satisfaction, much less willing recommend
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sci-hub.st 参考文章(12)
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