Getting consumers to eat more whole-grains: The role of policy, information, and food manufacturers

作者: Lisa Mancino , Fred Kuchler , Ephraim Leibtag

DOI: 10.1016/J.FOODPOL.2008.05.005

关键词:

摘要: The 2005 Dietary Guidelines were unique because they offered quantitative recommendations for consumption of whole-grains. This case study examines the hypothesis that changed responsible recent increase in retail sales and whole-grain food products. We find release related media attention did availability foods. A large impact on occurred through reformulation existing products, induced by competition among suppliers. reveals key role product plays inter-firm realization dietary changes recommended public

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