Give me five! – reasons for two-way communication between experts and citizens in relation to air pollution risk

摘要: Abstract. Air pollution is a major environmental concern for many populations worldwide. Communication efforts so far have been based on one-way provision of evidence and information from experts to society, have arguably failed in their mission foster more aware engaged society, or result cleaner air. Globally we are facing both an air quality crisis communication emergency. This paper focuses the communication of risk, threats it poses (e.g. severe impacts to human health) opportunities can create (e.g. behavioural or technological alternatives that lead air). It supports case for moving away one-way communication, identifies five key benefits of practical two-way between citizens order to engender positive change improve global quality.