Understanding participants’ motivation and willingness to pay for joining ecotourism training courses in Hong Kong
作者： Karen S. W. Liu , Gloria R. Gou , Lewis T. O. Cheung
DOI: 10.1080/10225706.2016.1158117
关键词:
摘要: ABSTRACTEcotourism has developed rapidly in recent decades. Many ecotourism-related vocational training been organized to train and prepare qualified personnel for this special tourism industry niche. This paper investigates participants’ motivations enroll ecotourism courses Hong Kong. The results of the study indicated that three motivational factors, namely, career facilitation, knowledge enhancement social interaction, motivated participants courses. facilitation were most least important motives, respectively. result a significant difference from other participants. In addition, findings revealed interaction was also vital motive seldom identified previous studies. study's offer information ...
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